Our goal was to help The Red Barn (a climbing gym at the Rochester Institute of Technology) conceptualize, execute, and promote their identity to remedy the lack of information available to the public and the intimidation of new climbers, as well as ease experienced climbers use of the facility, through a responsive mobile, tablet and desktop site.
A virtual sharing network for culinary appliances that connects lenders with prospective borrowers. This company hosts users’ lending “stores” on an online platform and facilitates transactions between lenders and borrowers. The aesthetic combines sleek and contemporary with friendly and approachable.
Treed Bird Seed
Following in the footsteps of other organizations that plant a tree for each product purchased, this brand of bird seed aims to replenish habitats for birds destroyed by deforestation. The colors correspond with the type of bird each particular mix attracts, and the cardboard packaging appeals to consumers of green-friendly products.
An isotype graph and supporting facts for the Rochester Regional Coalition Against Human Trafficking (RRCAHT). My goal was to inform the Rochester community about the lesser-known, but dramatically-increasing problem of sex trafficking happening in our state. I've called attention to the severity of this issue by localizing it and utilizing data from recent years. Presented in three different contexts—a bus shelter poster, brochure, and web page.
A sample of logos that I've created for various clients.
1. UB Hacking—I was hired to create the official logo for University at Buffalo’s annual hackathon. Each year, the mark is used to promote the event, appearing on fliers, social media, t-shirts, hoodies, stickers, a website for participants, and more.
2. Seven Elevenish—During my internship at Dixon Schwabl, I got to design this logo for a summer charity event hosted by St. Mary’s Church in Canandaigua. Because the event was in celebration of the Feast of St. Benedict, inspiration for the imagery was drawn from the St. Benedict medal.
3. Churchville-Chili Senior Ball—A fun graphic for a local high school’s Hawaiian-themed prom.
An eight-page magazine featuring articles pertaining to plant care. Bold spring colors and vibrant photography bring the spreads to life. Through writing original articles, shooting my own photography, and formatting each page to work together as a comprehensive whole, I learned the ins and outs of magazine production.
As an intern at Dixon Schwabl, I designed a series of marketing collaterals for Young Women’s College Prep Charter School of Rochester to help boost student enrollment. Using the school’s existing visual identity as a starting point, I revamped old strategies such as postcards, posters, and brochures, as well as introduced new tactics including an interior bus card ad and interactive Q&A “fortune-teller.” Key design goals included hierarchical organization and simplification of content for ease of reading, and the incorporation of photos of students in order to capture the sister-like bond between classmates and the diversity of the student body.
Five interdisciplinary teams comprised of graphic designers, industrial designers, and packaging engineers, competed to design a line of natural laundry scent additives for Seventh Generation. Important considerations included portability, recyclability, scent customizability, and consistency with the existing brand. Our team came up with the winning design.
Teammates: Crystal Follansbee, Simon Kim, Mona Lin, Garrett Parlo, Paula Piedrahita